Traditional mass media outlets are no longer available, and many of the ones that remain, such as social media and e-commerce, are heavily regulated. This isn't to say that cannabis marketing isn't possible. All it takes is a little imagination and a grasp of where the finest possibilities are still available. If dispensary marketing is your concern, then read about these strategies to help you understand this promotion better.
Five important strategies for Dispensary marketing
- Customer Loyalty/Reward Programs
- A Dynamite Web Presence is important
- Referral Campaigns
- Event Marketing
- Cannabis Directories, Apps, and Ad Platforms
Every month, Google receives almost 44,000 queries for "dispensary near me." You'll want yours to appear in Google's "Three-Pack," which appears before other local companies in search results. The easiest approach to achieve this is to fill up your Google My Business profile with as much information as possible and gain a lot of 5-star reviews. Request that your regulars do you a favor and provide a nice review about your brand.
You may also allocate a portion of your dispensary marketing budget to a concentrated advertising budget on digital magazines or ad networks that accept cannabis advertising once you've been listed in all of the main directories. To enjoy full-stack digital marketing and advertising solutions, connect with Top It Marketing. To learn more about their services, go to https://www.topitmarketing.com or call (323) 250-2726 to speak to a representative directly.