Both Google and Facebook are highly popular worldwide. Companies can reach their customers by marketing their products or services on these platforms either through Google Adwords or Facebook advertising. Here’s how you can determine the one that is better for your business needs.
A strong online presence through various social media platforms is not a luxury, but a necessity for all businesses in the digitized era.
Google and Facebook are the top most platforms. Most Internet users are present on both. In fact, research states that Google and Facebook together own 60% of the total advertising expenditure worldwide.
So, where exactly the budget is better spent- Google Adwords campaign management or Facebook advertising, or both.
The answer is tricky as the top two platforms are pitched against each other. They do things differently. So, companies with restricted funds need to make the correct choice that promise to boost their sales.
Google Vs Facebook
Here’s an insight into both the platforms.
Google is the unparalleled go-to-search engine to find anything and everything across the globe. Facebook is the platform where a large percentage of the world population stays in touch with friends. Considering the popularity of both, making the ideal choice can be overwhelming. Determining the best for your business depends on multiple factors.
- The size of the target market: Facebook keeps a large amount of information about its users. Facebook users share every detail on Facebook, whether it is about their partner, love life, birth of a child, marriage, etc. Facebook advertising is ideal for businesses targeting a specific audience who might be interested in their products.
- For instance: Marketing a crib to new parents on Facebook is recommended. Google, on the other hand does not maintain any personal information. It is a generic search engine which the global population seeks to gather information on almost everything from products, services, to travel destinations. For specific marketing, Facebook is a better choice.
- Budget: Both Google and Facebook enjoy a wide reach across international audiences. The marketing budget of both differs drastically. Companies need an insane amount of money for Google Adwords as it is extremely competitive when compared to Facebook. Facebook is the right place to begin with for companies with smaller budgets.
- Product being advertised: Facebook is the frontrunner when it comes to a creative ad. The formats offered by Facebook helps businesses showcase their products better. Engaging videos and interactive ads on Facebook are perfect to engage customers to sleek products and offerings that are better experienced through interactive videos.
- Type of Businesses: Google is ideal for certain industries where Google Adwords are known to drive higher website traffic. Such industries flock to Google for advertising. They bid highly on the Adwords. Other sub-businesses who are neither that big nor have a budget as high may find it difficult to be successful on Google. Facebook is ideal for sub-businesses like legal, education, finance, etc.
- The type of business is B2B or B2C: Typically, Google Adwords is better for B2B businesses while Facebook is better for B2C businesses as they can connect with the specific customers they need to sell their products to.
So, both the platforms are great, but do things differently. So, before you allocate a budget and repent, it is advisable to consider the aforementioned factors and determine the platform fit for your business needs.
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